Fewer states than ever could pick the next president


The results of this month’s election point toward a 2024 presidential contest that will likely be decided by a tiny sliver of voters in a rapidly shrinking list of swing states realistically within reach for either party.

With only a few exceptions, this year’s results showed each side further consolidating its hold over the states that already lean in its direction. And in 2024 that will likely leave control of the White House in the hands of a very small number of states that are themselves divided almost exactly in half between the parties – a list that looks even smaller after this month’s outcomes.

Stanley Greenberg, a veteran Democratic pollster, speaks for many strategists in both parties when he points to the enormous “continuity among the elections” since Donald Trump emerged as a national figure. “We’ve now gone through 2016, ’18, ‘20 and ‘22 – and all looked pretty much alike,” he says. “And it has locked in the coalitions.”

Looking at the Electoral College, this year’s results offered more reason for optimism to Democrats than Republicans. Five states decided the last presidential race by flipping from Trump in 2016 to Joe Biden in 2020 – Arizona, Georgia, Michigan, Pennsylvania and Wisconsin. Democrats have already won six of the eight Senate and governor races decided across them this month and could notch a seventh victory if Democratic Sen. Raphael Warnock defeats Herschel Walker in a Georgia run-off in December.

“Republicans can’t be happy that in the states they have to win, we won – and by not just a little bit,” says Simon Rosenberg, founder and president of NDN, a Democratic research and advocacy group, who was the most visible skeptic in either party of the “red wave” theory this year. “It’s very encouraging as we go into 2024 because we were able to stare them down and beat them … [even] with inflation being so high. And it wasn’t just their bad candidates – its far more than that.”

Still, the results also showed Republicans tightening their grip on Ohio, Iowa and Florida: though Democrats won all three in both of Barack Obama’s presidential victories, each now appears securely in the GOP’s column for 2024 (and likely beyond). And the perennial liberal hope of putting a “blue Texas” in play clearly looks like it will be deferred again after Republican Gov. Greg Abbott’s double-digit victory against an energetic and well-funded opponent (former Rep. Beto O’Rourke) squashed the limited momentum Democrats had built there in the 2018 and 2020 elections. Republicans once again beat Democrats for all of Texas’ statewide offices, continuing a shutout that stretches back to the 1990s.

These offsetting and hardening partisan strengths could, once again, provide the power to decide the White House winner to a few hundred thousand voters in a very few closely balanced states. That’s a windfall for the owners of television stations who will be deluged with television advertising in states such as…

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